Adviser Update: New Rural Underwriting Capacity Now Live!
The rural insurance market is shifting and right now is the perfect moment to help your clients review their cover.
We’re excited to announce new underwriting partnerships across the rural, farm, and agri‑business sectors, giving SHARE advisers and their clients access to: more capacity, sharper pricing and greater flexibility in coverage.
This expanded capability positions us strongly against traditional options in the market. Many clients insured through the likes of FMG and other providers may now find that pricing, terms, and scope of cover are no longer as competitive as they once were.
If your rural clients haven’t reviewed their insurance recently or they’re unhappy with service, claims handling, or escalating premiums there has never been a better time to reassess.
What We Can Now Offer Your Clients
Our new partners bring deeper expertise and tailored solutions across the full rural spectrum, including:
Lifestyle blocks
Small to large farming operations
Agri‑contractors and rural service businesses
Crop, livestock, and specialist risks
This means your clients get more choice — and you get a smoother experience supported by our referral team.
Why This Matters Right Now
The rural sector is under pressure from rising costs, tighter margins, and historically limited insurance competition. With new players now active in the market, this is a peak moment for advisers to:
Re‑engage with long-standing rural clients
Help clients secure sharper pricing and stronger terms
Offer a proactive review that demonstrates real adviser value
Support clients frustrated with their current provider
Even clients who believe they are “fine” often uncover gaps, outdated sums insured, or misaligned farm liability structures during a review.